Annual report - a powerful communication tool

Building a brand is a process that requires strength and consistency. Every opportunity to communicate the brand's values should be seized in the best possible way. The company's annual report is a brand carrier that reaches several key audiences, often in a different context than the usual marketing communication. It is time to make the annual report and the sustainability report two of the most important brand-building and relationship-building communication tools for companies.

Maximum annual report used

At Navigator, we help our clients make full use of the potential of the annual report to strengthen their brand, while at the same time ensuring that the investor-related information is well-structured and well-researched. Each year we produce between five and ten annual reports.

Digital annual report

More and more companies, both listed and unlisted, are choosing to move their annual report to the web. This turns it into an effective PR tool rather than a necessary evil. Visitors, such as owners, customers and employees, can quickly get an overview of the accounts and easily select the parts they want to know more about. In addition to the obvious benefits in terms of the environmental aspect and lower costs, the digital annual report can help you strengthen your company's image and gain insight into which parts of the annual report are actually read. This makes it easier to further improve for future years. During production, the information and IR department is involved in the process, facilitating adjustments and proofreading.

Why Navigator?

We decided to get really good at producing annual reports five years ago. We did:

• Likes what is complicated
• Has developed a well thought-out process
• Help create 5-10 annual reports per year
• Seeing the accounts as some of the company's most important communication tools
• Make the reports an integral part of your branding

Some productions

If you want to see some of the annual reports and sustainability reports that we have been involved in producing in recent years, you can find examples of annual reports here.

Long experience with annual accounts

At Navigator, we have extensive experience of working with annual reports for companies in B2B, B2C and Healthcare. If you want to see examples of what we have done for different customers, you should browse through our cases. You can find more inspiration and knowledge on our blog. Feel free to use the filter function to search your way through.