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Strong stories convey values in a very powerful way and are an effective way to reach your target audiences. That's why corporate storytelling works well to build your brand. Take your readers on a...

The aim of PR is to strengthen the client's relationships with relevant target groups. For example, it can be about being visible in the right context, reaching out with the right message or putting an issue on the agenda. It is usually said that PR works in...

Personas are fictional characters that represent your target audiences. The persona describes the needs, goals, attitudes and behavioral patterns of the target audience. This makes it easier to imagine the person visiting your website or using your services. You can...

Most companies today have a social media strategy and many have started building their own channels to communicate with their customers. But to succeed, it is important to publish content that is...

More and more companies are choosing to blog. If you want to be a thought leader in your industry, a company blog is an excellent tool. According to Hubspot, companies that use a blog can generate 100 percent more...

Digital transformation has turned the world we and our brands live and work in upside down. It can be scary, but the one thing we can be absolutely sure of is that...

Web solutions are a natural and important ingredient in most communication assignments for us at Navigator. Not infrequently, they are the hub of brand-building and sales-driving activities, whether for global industrial companies or national...

Inbound marketing has quickly become a buzzword in marketing. No wonder, given how effective it is at creating personalized content that converts visitors from prospects to loyal customers.