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Think of your brand as a separate person. What would the brand sound like if you spoke to it? What tone of voice does it have? And what words does it use? With the right tone of voice, it's easier to create real...

Search engine optimization for B2B companies is very different from how it works in the consumer world. It's less about volume and more about relevance. The most important thing is not how many people search for a particular word or...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

More and more companies are realizing the benefits of using inbound marketing as a model for their communication. Inbound marketing is closely linked to the digital customer journey and makes it possible to...

Ranking high in search engines such as Google is important for all types of businesses, both B2C and B2B. For many, a top organic ranking is the most important marketing channel and a resource-efficient way to be seen....

Navigator is a strategic communications agency. This means we have both strategic and operational expertise. We help you create the right strategies and implement them in the right way.

Strong stories convey values in a very powerful way and are an effective way to reach your target audiences. That's why corporate storytelling works well to build your brand. Take your readers on a...

The aim of PR is to strengthen the client's relationships with relevant target groups. For example, it can be about being visible in the right context, reaching out with the right message or putting an issue on the agenda. It is usually said that PR works in...