Awards and prizes

As a communications agency focusing on B2B, healthcare and B2C consumer durables, we are constantly entering advertising and communications competitions that reward a combination of impact and creativity. This is because these types of awards provide confirmation that what we do stands up well in relation to what others do in the industry.

Examples of awards

Over the years, we have won several awards. Here are some examples of competitions we participate in and awards we have won.

100-watt years

The 100-wattare is the advertising competition that has been organized since 1990. The 100-wattare rewards advertising that works, i.e. advertising that has a proven effect through high creativity. The purpose of the ad must be well defined and the results measured. In order to qualify for the 100-watt award, you must demonstrate that your communication has made a difference. The one who finds the smartest way to achieve the right result wins. The competition is organized by the Swedish Advertisers and the Swedish Communications Agencies. We at Navigator have won 50-wattare for our international strategic concept "A body, a mind, a human being" for the pharmaceutical company Biogen Idec.

The golden key

The Golden Key is an annual event. The competition rewards innovation in the industry and everyone who works with DM, including agencies, advertising buyers and suppliers. The ambition of the competition is to promote the industry's development of results-driven and creative communication. SWEDMA is responsible for organizing the Golden Key. An industry and interest association for all companies and organizations working with DM. We at Navigator have, among other things, won a silver key for our strategic concept "Spänningssökarna" for Kraftringen Energi - a competition for ninth graders with a focus on events and content marketing.

Agency of the Year

Agency of the Year is an industry and quality study that, among other things, maps how satisfied Sweden's largest communication buyers are with their agencies and what is crucial when purchasing communication services. More than 3,000 respondents' answers are analyzed, spread over just over 200 agencies. The respondents included in the study come solely from the customer side, i.e. no agencies have assessed each other or themselves. The competition is organized by Regi.

What are the disciplines?

It is the clients who decide in which communication discipline the Agency is finally placed. In the survey, clients indicate which services they have purchased from the agency in the past year. The services are then classified into different disciplines, e.g. PR services = discipline PR agencies.

How is selection done?

The sample for the survey is drawn from Regis' gross register of marketing, IR and information managers and product and brand managers at Sweden's largest companies. The sample also includes marketing, information and advertising managers from Sweden's largest companies in terms of turnover, as well as samples from Sweden's most advertising-intensive companies and Sweden's largest public organizations. Complementary samples are also collected from the agencies' own data on their respective clients. In total, both these samples constitute the gross population of the survey. The combination of sampling registers and careful controls of the sample size is done to prevent response bias.

Eligibility requirements

For an agency to qualify for inclusion in the industry study, it is essentially required to have an agency income of at least SEK 8 million. It is also required that at least eight clients have assessed the agency and that each individual client has purchased agency fees for the equivalent of SEK 200-400 thousand - depending on the discipline - from the agency they have assessed.

Validation of results

The results for an individual agency in terms of achieved customer satisfaction have been checked against other variables in the survey as well as the qualitative assessments given by the respondent about the specific agency. Discrepancies that have an impact on reliability have either been corrected, not included or checked with the individual respondent. Checks have also been made if, within the framework of an agency's results, there have been significant deviations from individual respondents that may affect the final result.

Navigator placements

At Navigator, we have qualified and placed highly in Agency of the Year for the past ten years.