Changing the way we think about communication
Since we started more than 30 years ago, we have worked with many successful local and global companies, organizations, brands, products and services. Our vision has always been to change the perception of what communication can achieve. Good communication breaks barriers, unties knots, creates new bonds, changes attitudes and gives people new insights.
Power to change
Communication is about so much more than reaching out to your target audience with exciting messages. It is about how the spoken or written word in the right context can make people understand and change. How the right image can make people interpret and create their own images of the present and the future.
There is enormous power in getting everyone in the organization on board. This applies regardless of whether it is a question of gaining an understanding of how the new product is to be launched or what the new vision that everyone is to relate to looks like. For us at Navigator, it is a central aspect of every project to ensure that all employees who can influence the outcome of a communication effort also understand it and want to participate in it. In order to gather the power of the entire organization and direct it in the same direction, it is crucial that all employees feel involved and engaged.
We are both broad and narrow
As a full-service agency, we are broad and can help our clients with everything from branding to sales-driving activities. At the same time, we are very narrow because we have opted out of everything in fast-moving consumer goods. Our focus is on businesses with high-commitment products and services. Consumer durables, as they are sometimes called. Cars, kitchens, energy services, housing, pharmaceuticals and so on. We work with products and services with a longer buying and decision-making process that requires an even balance of emotional and rational communication to convince the customer.
Business to business
We like business to business so much that it has become our main focus. Strategy, segmentation, concept development and global product launches are just some of the services we help a selection of the world's leading B2B brands with every day.
Business to consumer
We are also passionate about creating inspiring and engaging communications for high-engagement products and durable goods, such as energy services, kitchens, furniture and tires.
Healthcare
Pharmaceuticals, healthcare, life science and med tech have been one of our specialist areas for more than 20 years. We have extensive experience and knowledge of the regulatory framework surrounding communication in the Nordic and global markets. In addition, several of our employees are IMA-certified. Our ambition is to create solutions and launches that are as effective as your products.
What do you want to change?
We are happy to help you with your communication, whether it is external activities or internal anchoring work.
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