Inbound and content marketing
Inbound marketing is about attracting traffic in the form of visitors and potential customers to your website by creating attractive and relevant content. We help you find the right tools, succeed with your SEO and create different types of content that interest and inspire your personas to generate leads and create conversions. Get in touch if you want help with your inbound and content marketing. On our pillar page on inbound marketing you can read everything you need to know.
Inbound marketing is about attracting traffic in the form of visitors and potential customers to your website by creating attractive and relevant content. In short, earning the attention organically, without interrupting anyone. With corporate blogs, videos, e-books, infographics, checklists and other downloadable content, we move your target audiences forward on the digital customer journey. We help you find the right tools, succeed with your SEO and create different types of content that interest and inspire your personas to generate leads and create conversions.
More about inbound and content marketing
Content marketing - content that informs and engages
Most companies today have a social media strategy and many have started building their own channels to communicate with their customers. But to succeed, it is important to publish content that is valuable to the target audience. It is important to work consistently, systematically and over the long term with your ideas and content. This is the essence of how we see content marketing.
Personas and customer journeys - helping you communicate effectively
Personas are fictional characters that represent your target audiences. The persona describes the needs, goals, attitudes and behavioral patterns of the target audience. This makes it easier to imagine the person visiting your website or using your services. You will gain an understanding of their expectations, needs and preferences, so you can make better decisions about your communication. And once you've identified their respective customer journeys, it becomes even easier to offer the right content to the right persona.
Social media - building relationships with target audiences
Social media is now a natural part of many companies' everyday lives. Having control over your own channels and reaching out with unfiltered information whenever you want has many advantages. But to succeed, you need a well thought-out social media strategy to ensure that you allocate the right resources to the right channels and maintain a high quality of content.
SEO - making sure you get found on Google
Ranking high in search engines such as Google is important for all types of businesses, both B2C and B2B. For many, a top organic ranking is the most important marketing channel and a resource-efficient way to be seen.
Inbound marketing - creating engagement and leads
More and more companies are realizing the benefits of using inbound marketing as a model for their communication.
Inbound marketing - how to succeed
Inbound marketing has quickly become a buzzword in marketing. No wonder, given how effective it is at creating personalized content that converts visitors from prospects to loyal customers.
