Wise is the clear winner when Navigator selects the best business blog of the year
With almost full marks in this year's edition of Sweden's best industry blog, Wise Professionals won both the recruitment category and the overall victory as best blog, all categories. The competition exists to highlight companies that invest in inbound marketing and spend a lot of time creating readable, inspiring and knowledgeable content in their company blog. Other winners include Avanza, Qvesarum and Mölndals Energi.
A tribute to all well-written corporate blogs
For the sixth year in a row, we at Navigator have read and evaluated company blogs from ten selected industries to select Sweden's best industry blog. The jury consists of our copywriters and digital strategists, with extensive experience and knowledge of what it takes to create an interesting and successful industry blog. The jury makes an overall assessment of the blogs' content, tone, functionality, design and SEO.
- We know that it takes both creativity and knowledge to succeed with the corporate blog, but that it is a good channel for driving traffic to the website and creating conversions. The purpose of the award is to give well-deserved credit to those who create really good content and to inspire others to invest in the blog as a channel," says Niclas Bergenblad, Creative Director at Navigator.
Targeting is the key to success
The recruitment company Wise Professionals has been actively working with its company blog for several years.
We at Wise Professionals are a curious organization with specialists in several different business areas. We see ourselves as a hub where we meet fantastic clients, consultants and candidates with great knowledge in their respective fields. We strive to be responsive to new trends and knowledge and then pass them on. To turn our insights into inspiring blog posts, we've enlisted the help of a content agency. We've spent a lot of time getting to know our target audiences and their interests so that we can continuously add value by offering relevant content. Among other things, this is how we want to build sustainable partnerships," says Caroline Dufva, Business Area Manager HR, Payroll and Inhouse at Wise.
This year's winners better at search engine optimization than last year
A consistent trend among previous years' winners is that the content and design are of high quality, but the hard work is sometimes wasted through poor search engine optimization. This year, SEO results are better than ever. Niclas Bergenblad at Navigator explains more:
The blog is a great tool for creating new content on the website and covering relevant keywords. That's why it's great to see it evolving. A well-optimized blog can give your entire site a well-deserved boost in search results.
All the winners of Sweden's best industry blog 2021
Society: WSP
Banking and finance: Avanza
Construction industry: Qvesarum
Energy: Mölndal Energy
Insurance: Trygg Hansa
Legal: Delphi
Recruitment: Wise
Transportation: Transporteca
IT: Knowit
Audit: PWC
