New Scouting section - the importance of a digital head start

In this Scouting episode, Lars Åberg, CMO at Axis Communications, describes how the pandemic has accelerated digital development and created new opportunities but also challenges. "Trade fairs and events have been an important part of our everyday life since the beginning. We've always made sure to make a real impact at the physical activities we attend. With digital events, this is much more difficult, which places high demands on innovation."

• How to adapt the organization to conduct partner trainings with several hundred people at the same time?
• What does it take to organize digital events with several thousand participants?
• How is Axis working on innovations that contribute to a smarter, safer world.

The video is about 15 minutes long and ends with Lars sending a topical question to the next interviewee.

About the Scouting interview series

You can now follow us on Navigator in our interview series "Scouting". The Youtube episodes are about fifteen minutes long and contain topical discussions with the region's leading decision-makers who share their thoughts on the present, present and future. We talk about how changing conditions in the world around us are affecting different industries, companies and people. Right now, and in the near future, we will focus on the impact of COVID-19, how the pandemic is affecting businesses, everyday life, the economy, employees, and how different decision-makers have chosen to deal with the challenges.

Don't miss the next interview

The ambition is to post an interview every month. So keep an eye out for the next video soon. With Pejling, we at Navigator want to spread knowledge and provide an insight into how senior decision-makers deal with changes in the outside world and in their own organization. Read more about Pejling here.