New Scouting section - getting the balance right in internal and external communication

In this Pejling episode, Patrik Romberg, Senior Vice President Group Communications at Trelleborg AB, describes how important it is to find the right balance in internal and external communication during a crisis. "In a global organization with different rules and conditions in each country, it is important to keep track of what really applies to communicate the right things in the right channel."

• What are rumors and what are real rules in each country and how to keep your organization up to date?
• Will we slowly go back to "normal" in terms of fairs, events and large meetings?
• What new digital tools and instruments will we continue to use once the panedmin is over?

The video is about 20 minutes long and ends with Patrik sending a current question to the next interviewee.

About the Scouting interview series

You can now follow us at Navigator in our newly launched interview series "Pejling". The YouTube episodes are about fifteen minutes long and contain topical discussions with the region's leading decision-makers who share their thoughts on the present, present and future. We talk about how changing conditions in the world around us are affecting different industries, companies and employees. Right now, and in the near future, we will focus on the impact of COVID-19, how the pandemic is affecting businesses, everyday life, the economy, employees, and how different decision-makers have chosen to deal with the challenges.

Don't miss the next interview

The ambition is to post an interview every week. So keep an eye out for the next video soon. With Pejling, we at Navigator want to spread knowledge and provide an insight into how senior decision-makers deal with changes in the outside world and in their own organization. Read more about Pejling here.