New Scouting section - towards a more borderless automotive industry

The vision is connected, autonomous, shared and electrified. The journey towards this vision involves blurring traditional boundaries while creating new physical and digital interfaces. The automotive industry is a rapidly changing sector that places new and different demands on both employees and communication. In this episode of Pejling, Mikael Olsson, CEO of Mercedes Benz Malmö, describes how they are tackling the challenges. "We strive to create flexible concepts that are based on the customer's needs and meet him or her with the right people, targeted messages and innovative tools throughout the journey. "

In this conversation with Mikael, we go behind the scenes at Mercedes Benz Malmö. We find out more about how the industry is changing, what trends apply and how the organization works to create a culture of change.

• Only electric cars in production in the factories. When will this become a reality?
• E-commerce is growing in almost every industry. What is the trend for the automotive industry?
• Sweden is the pilot country for Mercedes' new direct sales model. What does it mean?
• "Online handover" and "Showroom for yourself" are new concepts in the wake of the pandemic. Will they live on?
• Cab in summer and SUV in winter. When will this type of flexible subscription be available?

The video is about 20 minutes long and ends with Mikael sending a topical question to the next interviewee.

About the Scouting interview series

Follow us on Navigator in our interview series "Scouting". The 15-20 minute YouTube episodes feature topical discussions with the region's leading decision-makers who share their thoughts on the present, present and future. We talk about how changing conditions in the outside world affect different industries, companies and employees.

Don't miss the next interview

The ambition is one interview per month. So keep an eye out for the next video soon. With Pejling, we at Navigator want to spread knowledge and provide an insight into how leading decision-makers deal with changes in the outside world and in their own organization. Read more about Pejling here.