New Scouting section - New strategy yielded immediate results

Jonas Jaenecke, CEO of Söderberg & Haak, explains how they developed a 3-year plan/strategy to turn around a loss-making business, based on fundamental analysis. "Previously, we had 30 self-owned sales units, now we focus instead on national coverage through strong local dealers".

The strategy also means that all parts of the business model look different now. Jonas talks about external factors, about the industry's structures, what the strategy means and how they tackled the pandemic and the conditions that quickly changed their opportunities.

• How do you keep delivery options open with the right inventory?
• How do you maintain a close customer relationship when you can't work as you used to with large customer events?
• How can you provide better service opportunities for customers despite geographical distances?
• In what way is "Northern Sweden" a hot market?

About the Scouting interview series

Follow us on Navigator in our interview series "Scouting". The YouTube episodes are about 20 minutes long and contain topical discussions with the region's leading decision-makers who share their thoughts on the present, present and future. We talk about how changing conditions in the outside world affect different industries, companies and employees.

Don't miss the next interview

The ambition is one interview per month. So look out for the next video soon. With Pejling, we at Navigator want to spread knowledge and provide an insight into how senior decision-makers deal with changes in the outside world and in their own organization. Read more about Pejling here.