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On Thursday, May 4, Navigators Client Director Peter Imhäuser participated in this year's edition of the Transport Industry Association Day to lecture on digital trends.

Have you heard of Smarketing? The merging of sales and marketing means that sales and marketing stop working in silos and start working together. When teams start speaking the same language and using the same processes, systems and...

Fewer leads can sometimes generate more revenue. Does that sound strange? Actually, it makes sense. For many businesses, especially in B2B, it's not about getting as many leads as possible, but about...