Lectured on digital trends for the Transport Industry Association

On Thursday, May 4, Navigators Client Director Peter Imhäuser participated in this year's edition of the Transport Industry Association Day to lecture on digital trends.

The Swedish Transport Industry Federation is an interest and trade organization for the internationally active logistics companies in Sweden. Every year, the Transport Industry Association organizes a day, a gathering where the association's members meet to exchange information and get inspiration. This year, the day was held on May 4 in Gothenburg and was moderated by the association's industry manager Håkan Nilsson.

Among today's speakers were Marcus Dahlsten, CEO of Transportföretagen, Mårten Sjölin who spoke about the EU's Climate Change Agenda and CLECAT in Brussels Secretary General Nicolette van de Jogt who spoke about the EU perspective on international logistics.

The association's industry director Håkan Nilsson moderated the day.

Peter spoke about digital trends

Peter Imhäuser from Navigator was the last speaker of the day and his lecture focused on digital trends in 2023. During the lecture, Peter touched on several interesting topics such as AI, behavioral changes around social media and generation Z, smarketing and inbound marketing.

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