Say hello to Regina - our new digital strategist

After studying for her master's degree in Lund, Regina stayed in Sweden and after five years at Thule, she is now looking forward to testing life at an agency. At Navigator, Regina will take on the role of digital strategist and help clients with their digital presence. Get to know her a little better here!

What is exciting about the Navigator?

For the past five years, I've been working with Thule Group on their global digital marketing. Now I felt that I wanted to see what it looked like on the "other side". I think it's exciting to get an insight into the agency world and to work with many different clients. Navigator is an established communications agency that many people know, so it feels extra good to start my agency journey here.

What experiences do you bring with you here?

I am used to managing many different campaigns across many different product categories, and being involved in the entire process from planning and start-up to optimization and reporting. I am most familiar with Google and Meta's campaign tools, but I look forward to broadening my knowledge further here at Navigator.

What is the best thing about working in digital marketing?

I enjoy collecting data and analyzing numbers. Digital platforms are evolving all the time and it's really interesting to follow the developments. I especially like to analyse data from campaigns to see how they have performed and what can be optimized even better.

What is your background?

I am originally from Flensburg, Germany. After high school I did a course focusing on languages and marketing in New York. This sparked my interest in the industry and I went on to study marketing and PR for four years at a university in Edinburgh. When I was about to apply for my master's degree, Sweden and Lund University caught my eye. After graduation, I stayed in Sweden.

Do you do anything exciting in your spare time?

Apart from playing floorball once a week, I also enjoy exploring Malmö. My friends and I like to try new restaurants and cafés, and I like that there is always so much going on in the city.

Tell us something about yourself that many people don't know?

I've had a streak of a thousand days in the language app Duolingo. I tried to learn French and got quite far with all the exercises. Unfortunately, I don't remember much, but I try to communicate with my relatives in France sometimes.