Say hello to Klara - our new copywriter

In September, our new copywriter Klara joined us. She's a curious storyteller who loves Instagram and knows everything about Melodifestivalen. Get to know her a little better here.

What is the best thing about being a copywriter?

The variation! One day I write a colorful report about food and the next day I write an informative text about how solar cells work. For a curious person like me, copywriting is a dream job, I love asking questions and learning new things. Being a copywriter is a bit like being a detective, but without the tricky cases and scary environments.

What is exciting about the Navigator?

Navigator works with communication in a very strategic way, which I like. For many, advertising is only about what is seen and heard, but here they have really understood that it is much more complex than that.

What is your background?

My creative streak has been with me since childhood and I have always enjoyed creating. This interest led me to a communication course in Jönköping right after graduation and since that day I have been hooked. Before I ended up here at Navigator, I have worked at a local newspaper, advertising agency and also in-house at one of Sweden's largest gym chains.

What do you do to stay up-to-date?

I am a true millennial who lives my life through social media. Instagram is my favorite and here I follow over 600 accounts that contain a wide mix of everything from training, tech, fashion and news. My feed is constantly updated and here I find both inspiration and knowledge that I take with me into my job.

Do you do anything exciting in your spare time?

My free time is most exciting during February and March when it is Melo season. I am a true schlager nerd who slavishly follows everything that has to do with Melodifestivalen. Missing a competition is not on the map and when it's time for the final, I like to invite my friends to a big party.