How to strengthen the Nextlane brand in the Swedish market
When the software company Imaweb, which develops digital solutions for the automotive industry, changed its name to Nextlane, there was a need to strengthen brand awareness. To meet the challenge, the company chose to enlist the help of Navigator, to introduce the new brand to the Swedish market with strategic strength and digital initiatives.
Who is Nextlane?
Nextlane is an international company specialized in automotive software, headquartered in France. In addition to being an established player in the French market, the company also operates in eleven other European countries, with Sweden and Denmark currently the only Nordic representatives. The company has an ambitious vision - to offer the automotive industry's leading ecosystem for car manufacturers and dealers.
Strategic partner and PR advisor
It has now been almost a year since the collaboration began, and today Navigator is an important strategic partner and PR advisor to Nextlane in Sweden. The work includes the production of articles and social media posts, as well as a variety of PR efforts, including the development and dissemination of press releases. Through close collaboration, Navigator ensures that Nextlane's communication reaches the right target group and is relevant, accurate and engaging for the Swedish audience.
"Navigator has given us valuable insights into the Swedish media landscape and how to reach out with our messages in an effective way. Their knowledge of the market and their understanding of our vision has helped us strengthen our brand in Sweden," says Marie Hellberg, Field Marketing Manager at Nextlane.
Long-term cooperation for visibility and growth
The collaboration is a long-term investment where Navigator helps Nextlane to develop its brand and strengthen its visibility in the Swedish market. The automotive industry is currently in a phase of change, where Nextlane's digital solutions play a crucial role in the industry's future development.
Ola Larsén, Client Director at Navigator, sees the collaboration as an inspiring example of how strategic communication and PR can contribute to increased visibility and long-term growth:
"Our role is to support Nextlane in their development by adapting and strengthening the communication for the Swedish market. Through targeted PR work, we ensure that Nextlane reaches both new and existing target groups," says Ola Larsén.
Positioning for the future
Together with Navigator, Nextlane has built a long-term communications and PR strategy that not only strengthens the company's current presence, but also creates a sustainable foundation for the future. The work continues into next year with several exciting initiatives, which will increase Nextlane's visibility and strengthen their position as a leading provider of digital solutions leader for the automotive industry.
Through this collaboration, Nextlane and Navigator show how a strong and well thought-out communication strategy can make a difference for a company that wants to grow and stay relevant in a changing industry.
