Navigator writes for Pharma Industry
Pharma Industry is the leading forum for exchange of experience, debate and reflection in the pharmaceutical industry. As a magazine, Pharma Industry has been published since 1998 and has gradually taken on the role of the pharmaceutical industry's trade journal. Starting this year, Navigator will reflect the challenges and opportunities in the field of communication with articles in each issue.
Broad perspective
The magazine is distributed to employees of pharmaceutical companies in Sweden and is published four times a year in digital format. The articles cover a wide range of topics, from leadership and political changes to more everyday issues for those working in the pharmaceutical industry. The aim is to capture issues and highlight focus areas that affect both businesses and individuals. If you work in the pharmaceutical industry and want to subscribe, you can do so here.
Navigator guest writers
Starting this year, Navigators copywriters are guest writing in the magazine with the ambition to reflect the challenges and opportunities in the field of communication.
"Pharmaceuticals, healthcare, life science and med tech have been a specialist area for us at Navigator for more than 20 years. We have extensive experience and knowledge of the regulations that surround communication in both the Nordic and global markets. Our ambition is to create solutions and launches that are as effective as our customers' products", says Leif Lindau, Managing Partner at Navigator.
IMA certified in healthcare
Navigator's employees are well versed in the industry and the conditions. Several of the agency's project managers and medical copywriters are IMA-certified and systematically keep track of the cases decided by the NBL (Nämnden för Bedömning av Läkemedelsinformation) and IGM (Informationsgranskningsmannen).
"We have good knowledge of all audiences in the value chain, not only HCPs and patients, but also KOLs, NGOs and clinic decision makers. Our experience spans the entire field from health economics to market access and by combining strategy, analysis, creativity and medical knowledge we have developed several successful concepts over the years. We do between 5 and 10 product launches annually across a wide range of therapeutic areas," Leif explains.
Examples of articles
Here are some examples of the articles published in the magazine during the year.
8 steps to a good agency letter
Imagine a situation where your company is about to launch a product. Or you need to create a new website, because the design and functionality of your current site is starting to feel outdated. Perhaps a new business strategy prompts a review of your brand strategy too. It all starts with writing a really good brief.
How to create good sustainability communication
Today, all organizations and companies should communicate what they are doing to contribute to a better world. But what does good sustainability communication actually look like, and what should an organization do to succeed? Klara Carlsson, copywriter at communications agency Navigator, explains.
