Navigator Nominated for the Prestigious 100-Watt Award

The nominations for the 100-wattaren advertising competition were recently announced, and Navigator is among the nominees. With the “Empower your Poultry Business” campaign for JBT, Navigator has been nominated in the Business category, where we are competing for the award alongside three other well-known agencies.

Digital campaign with fantastic results

Navigator has been nominated for its “Empower your Poultry Business” campaign for the food company JBT in the Business category. The comprehensive digital campaign, which included expert videos, white papers, and articles, was primarily designed to generate qualified leads and achieved impressive results. In total, the campaign led to 106 scheduled sales meetings, resulting in eight deals with an order value of nearly €9 million and an ROAS of an incredible 25,951%.

Learn more about the campaign and read the jury’s statement here.

A prestigious competition with a long history

Since 1990, the Swedish Advertisers Association has organized the prestigious 100-wattaren competition, which recognizes communications that generate measurable results. The award is presented in ten categories, including Consumer, Employer Branding & Recruitment, and International.

In each category, several entries are nominated, all of which have produced communications with clearly documented results. At the awards ceremony held at Stockholm City Hall in February, three winners will be selected in each category, who will receive 100 W, 75 W, or 50 W.

Evidence of well-thought-out communication

Navigator is both proud and delighted to have been nominated for the 100-Watt Award and is eagerly looking forward to the awards ceremony in February.

“The campaign for JBT demonstrates just how powerful well-thought-out communication can be. We’ve managed to combine creativity and data in a way that creates real business value, even in a traditionally technical and rational B2B industry. Regardless of the outcome in February, we’re incredibly proud of the impact the campaign has had and of our collaboration with JBT,” says Maria Hoffstein, Client Director.

You can read more about the competition and the other nominees on the 100-watt website. The winners of this year’s competition will be announced at the gala in Stockholm on February 12.