Navigator launches social listening services

Navigator will start 2025 by further expanding our portfolio of key services for companies in our niche. We are proud to announce that we now offer our customers social listening and brand monitoring. Using, among others, the leading tool Brandwatch, we can help you take your digital communication and brand insights to the next level. But what is social listening and what benefits does it bring to your business?

What is social listening?

Social listening is about listening to what is being said about your brand, products or industry on social media and other digital platforms. By collecting and analyzing these conversations, companies gain valuable insights into how they are perceived by their target audience. It is a proactive approach to understanding the market, identifying trends and improving the customer experience.

How social listening works

Using advanced technology, social listening tools collect data from different platforms - from Facebook, Twitter and Instagram to blogs, forums and news sites. The information is analyzed to find patterns, sentiment and trends. This allows businesses to:

• Track how the brand is perceived in real time.
• Identifying customers' needs and frustrations.
• Discovering new market opportunities.
• Manage potential PR crises before they escalate.

Why is Brandwatch one of our tools?

Brandwatch is one of the world's most advanced social listening and market analysis tools. The platform offers a range of powerful features, including:

• AI-powered analytics to help interpret large amounts of data quickly.
• Extensive data sources spanning millions of platforms and languages.
• Customizable reports that make it easy to share insights with teams and decision-makers.
• Competitor analysis that gives a clear picture of how you stand in your industry.

Compared to many other tools on the market, Brandwatch stands out for its precision and flexibility. It is particularly useful for companies that want to make data-driven decisions and strengthen their digital presence.

Navigator helps you draw conclusions

Navigator has been providing business intelligence and analysis for more than 20 years to companies in a wide range of industries. As your strategic partner, we can help you maximize the value of social listening. We analyze data, identify trends and present concrete recommendations that can be put into practice. We make sure that insights don't just stay in the numbers, but are used to create business value.

Are you ready to take the next step?

Social listening gives you access to a new dimension of customer understanding and market insights. We offer two versions of the service; partly as a "State of the nation" to take the temperature of the market here and now at one time, and partly as "Contiunous monitoring" where we help you monitor and analyze data over time.

Contact us at Navigator to find out more about how we can help your business become more responsive and data-driven.