Creative exchange at the Bratislava Forum
Just before the summer, it was time for another creative forum organized by our agency network Community International. Two of our copywriters, Mikael Jisander and Johan Bergquist, were there to interact and soak up new creative knowledge together with 80 participants from more than 30 countries. Here you can read about their collective experiences and see some pictures from the forum.
Bratislava in Slovakia
The Forum was held this year in Bratislava and hosted by the Slovakian agency Visibility SK with 45 employees who also have operations in the Czech Republic. They ensured that participants experienced both the culture and nightlife of the city along with plenty of good food.
"The best thing about the forums is being able to exchange ideas and experiences with other creators from different countries and backgrounds," says Johan.
A lot of creativity in a short time
This time there was no client on site, instead the mixed groups from different countries worked on proposals for how CommUnity International should develop its communication. All strategies, concepts, creative solutions and visual ideas were developed over 48 hours and then presented to a jury and other participants.
"It's really fascinating how quickly a working group can be formed even though we haven't met before and speak different languages," says Johan.
In parallel with the creative forum, a Managers Meeting was held where agency leaders from most of the agencies in the network discussed common strategies and ideas. You can read more about the Community International network here.