Last Friday, it was time for the first inspiration breakfast in a long time with participants on site with us at Navigator. The theme was "Digital trends 2022" with a focus on sales and marketing for B2B companies. We hope that everyone who attended got some new insights to manage in their organizations.

Nothing has changed. Everything is new.

At the breakfast, we talked about how the pandemic and social distancing have driven digital transformation, affecting us as people, but also our companies and brands. The channels and processes are new, digital and sometimes difficult to understand. In that sense, everything is new. At the same time, the latest studies in B2B show that the principles that have prevailed in communication and marketing for the past 50 years are still as relevant today, but in a new way.