This morning we held a well-attended inspirational breakfast on LinkedIn as a growth engine for companies active in B2B, Healthcare and high engagement. We went through everything from why LinkedIn is more relevant than ever to how to succeed with your activities both from a personal and company perspective. Many thanks to everyone who attended and filled the morning with many interesting discussions.

Key insights

• Personal records are more effective than company records: make sure all your employees are active and engaged.
• Only 2% see your company's posts if you don't advertise: make sure you boost your most important posts and benefit from the results.
• LinkedIn is effective for manually identifying new leads: make sure you have an optimized profile and proceed with caution.
• LinkedIn is effective in automatically generating leads: make sure you create a clear target audience and an effective advertising funnel.

The possibilities of LinkedIn

If you want to read more about the possibilities of LinkedIn and what is important to consider and optimize to succeed, check out this blog post "LinkedIn as a growth engine - How to build a successful presence".

Help with your activities?

If you want to know more about how to be successful on LinkedIn, we would be happy to have an informal meeting. We can help you to:

• Activate Campaign Manager and set up audiences
• Install Insight Tag so you can start retargeting
• Creating content for your organic feed and posting
• Set up an editorial calendar for your activities
• Set up an effective advertising funnel with Awareness, Consideration and Conversion campaigns
• Optimize your business or personal profile
• Train your employees on LinkedIn to increase engagement
• And much more...