Exclusive interview about ASSA ABLOY Entrance Systems' communication work

On June 25, the network Friends of Executive arranged a so-called Friends Talk where Leif Lindau at Navigator interviews Andrea Bodecker, Head of Brand & Corporate Communications at ASSA ABLOY Entrance Systems, about the joint work on the new brand and communication platform. The interview is actually exclusive to the network's members, but now we have the opportunity to spread the movie to a wider audience.

FOE Friends Talk 2020-06-25 from Friends of Executive on Vimeo.

Hear Andrea describe the daily routine and the major challenges of working in a fast-growing global group.

• How do you implement a new identity when you have almost 50,000 employees?
• How to adapt to the group strategy while having a need to distinguish your division's unique offer?
• What is a brand purpose model and how do you use it in your strategy work?
• How to work with personas and message houses at brand level?
• And how do you develop a communication concept that makes everyone in the target group associate the business with automated door solutions when the ASSA ABLOY brand is primarily known for its locks?

Don't miss this opportunity for new inspiration and insights with Andrea and Leif. If you want to know more about branding and communication work, you are welcome to contact us.