What personality does your brand have?

Distinctive characteristics

If your brand were a real person, who would it be? Although the question is purely hypothetical, there are many reasons to consider an answer. Many of today's biggest brands have traits that could just as easily describe a person. It's not surprising.

Building emotional relationships

Brands that feel human create emotional relationships that build loyalty beyond rational arguments. Their target audience begins to identify with the brand and become repeat customers, happy to recommend its products and services. In addition, customers often overlook any faults and shortcomings.

Tips and advice

Our new e-book on brand personality is the perfect guide for those who want to work strategically with their brand's personality. You will probably recognize characteristics linked to your brand and have an aha experience.

The book describes and explains:

• The 12 different archetypes
• Examples of different brand archetypes
• The specific characteristics and properties