Probi is a biotechnology company focused on the research and development of probiotics, a beneficial bacteria found in the human gut. Research areas include gastrointestinal, immune, metabolic syndromes and stress and recovery. The company was founded in 1991 and has its headquarters in Lund.

Navigator has helped Probi to create a long-term communication concept "Passion for People" that helps to position the brand in the global market through a wide range of marketing and communication activities.