The brand for a smarter, safer world

Navigator has been working with Axis for a number of years. It started with us coming in and helping with the further development of the new brand strategy, the communication platform and a long-term communication concept. Since then, we have continued to work on several parts of the ongoing global communication. Here are some examples of what we have done.

Brand and communication strategy

Navigator has developed Axis' new brand platform in close collaboration with management. Navigator has also helped plan both internal and external roll-outs as well as creating a toolbox of materials for communication and brand building activities.

Partner communication

To strengthen the relationship with retailers and partners, we have helped create communications that support them in their sales.

Communication for application areas

Navigator has helped Axis strengthen its position as a knowledge leader in its key segments by creating specialized communications targeted at decision makers in these application areas.

More examples

Naming convention

Through cross-functional workshops, Navigator has developed a new hierarchy and policies for naming products in a new naming convention, and online training materials for employees and the Axis partner network.

Product brand development

Navigator has developed communication platforms and graphic identity as well as global brand building campaigns for two of Axis' sub-brands. The assignment includes the launch of a new website, sales support materials and the development and international roll-out of awareness building campaigns.

Web and inbound marketing

Navigator supports Axis on an ongoing basis with inbound marketing materials and activities to promote the company as a knowledge leader in its industry.