New communication concept

Navigator has worked with Ecophon for many years, participating in a wide range of projects from concept development to global product launches. Together, we have also developed the new corporate identity and platform for the brand. Here is an example of what we have done.

Challenge

Saint-Gobain Ecophon Group wanted to highlight its Swedish origins to strengthen the brand and build in values that support the products' position in the premium segment. The group also wanted to take a position as a knowledge leader in acoustic solutions by promoting its specialists and sharing their knowledge with architects and decision-makers.

Solution

Navigator developed the group's new brand strategy and communication platform and carried out a comprehensive brand repositioning with a focus on Swedish heritage. The concept "The sound of Sweden" was developed and new marketing material was distributed globally.

Outcome

Saint-Gobain Ecophon Group is the industry's knowledge leader in room acoustics, especially in the focus areas of healthcare, offices and schools. The brand is closely associated with the Swedish heritage and the group has a strong position as a partner to all target groups in the world looking for a premium brand in acoustic solutions and wall absorbers.

Lifting the Swedish origin

The brand strategy and communication concept is based on Swedish nature and the clean, sustainable feeling it conveys. One of Ecophon's ambitions is to try to recreate the natural sound of the outdoors in, for example, a forest indoors in an office landscape.

Brand book

The brand strategy for Ecophon is clearly described and visualized in the company's brand book so that it is easily accessible to everyone who is the messenger of the brand in different contexts.

Culture handbook

The story of the brand and culture of the company is well packaged in a handbook that makes it easy for new employees to understand and existing employees to be reminded of the value of a strong culture.

Communication platform and graphic guidelines

Linked to the brand is a communication platform that describes how the brand should be communicated visually and verbally to different target groups. There are also graphic guidelines for different purposes and needs.

More examples

More examples of missions

Social media strategies

To boost the impact of social media activities, Navigator has created a social media strategy for Ecophon. The work includes defining target groups and personas, measurable goals and activity plans for each channel.

Business model development

To ensure that all activities are in line with the vision, Navigator has created a concept and communication for the business model. Navigator has also developed workshops, training materials and train-the-trainer solutions to implement the business model throughout the organization.

Communication for application areas

Ecophon is a knowledge leader in room acoustics, especially in areas such as healthcare, offices and education. Working closely with Ecophon, Navigator has created specialized communications focused on knowledge and scientific research, not product, aimed at decision makers and specialists in these application areas.

Global product launches

As a global group, Ecophon is present in several markets. Navigator has helped Ecophon develop international product launch campaigns including conceptual communication and tools such as brochures, website content, digital presentations, social media content, films, online and offline advertising and other sales tools.