Inbound marketing

To create interest and generate leads, we continuously create blog posts, case studies, landing pages, newsletters and downloadable units such as checklists and guides. All units are keyword optimized to cover important search phrases for Konecranes personas. To manage leads and create flows, we use HubSpot as a platform together. Every quarter a new theme is chosen and the activities are shared and sponsored in Konecranes social channels. Here you see examples of activities.