Employer Branding – What Does the Rumor Say About Your Company?

A LinkedIn study on employer branding reveals that 75% of candidates consider a company’s reputation before applying for a job. Additionally, a report from Svenskt Näringsliv (Swedish Enterprise) indicates that 7 out of 10 Swedish companies find recruiting increasingly challenging, with skill shortages being the primary barrier to growth. Therefore, it is crucial to actively work on your employer brand to attract the right candidates – and to keep them.