The exponential development

Today most researchers and technology conscious people talk about that we are in a phase of exponential growth in terms of processing power, nano-sensors and mobile technology. Everything becomes faster, smaller and cheaper at a rate that we have never seen before. What impact this development will have is difficult to predict, not least because … 

Join the digital journey

The global landscape has changed radically in a short time and it will continue to change at an increasingly faster pace. The digital transformation has turned the world in which we and our brands live and work in upside down. A fact which today puts new demands on your organisation and completely new expectations on those working with marketing and … 

Why content marketing is important

Content marketing refers to editorial material published in different channels. Every organization can benefit from working with content marketing, no matter which industry the organization is active in. We list four good reasons to start working with content marketing. Effective content marketing Marketing efforts that are perceived as too focused on increasing sales and material … 

The right communication when two become one

A successful merger or acquisition (often called M&A – Mergers and Acquisitions) can give great advantages through for example increased power on the market and new products, services and channels. But there is also a risk that existing values are hollowed out. Here the right communication can make a diffference – both before and after … 

Three things to consider in a change process

To make a change is not so remarkable in theory, but in reality it can be quite laborious. Many companies and organisations have fought to make everyone  ”go in the same direction”, ”get on the train” or ”work towards the same goal”. The expressions that are connected to a change process are many, but to … 

Annual reports and content marketing

Forget the pile of statistics and the obligatory CEO-words about the year that has passed. The time when the annual report was an internal matter for accountants and investors is over – instead companies have begun to see the possibilities. Annual reports are already today powerful marketing tools and have in many ways reached big … 

Everyday branding strategies

People have done research on, theorized and written shelves upon shelves about the term brand building. For us it’s very simple, though this doesn’t mean it’s easy. On the contrary, the art of not making something complicated is one of the hardest things you can do. Our ambition is to make branding strategies into something … 

Change attitudes with internal implementation

In a change process we need to take into account our human need for security and understanding of our role in a context. It’s natural for the individual to react with increasing negativity in the beginning. Show respect for these reactions, find ways to meet them and show the way forward with the right tools …